The Client
- Classic soul music group featuring Norman Carter, continuing the legacy of The Delfonics.
- Live performance act targeting both nostalgic audiences and new fans of classic R&B.
- Goal is to attract bookings for live shows, increase fan engagement, and preserve the rich heritage of Philadelphia soul music.
- Ideal customers are event organizers, music festivals, and venues specializing in classic R&B and soul music.
Project Challenge
- New website that required branding consistent with The Delfonics’ legacy while appealing to a modern audience.
- The need for clear demonstration of the group’s authenticity and talent through media galleries, performance videos, and tour schedules.
Discovery & Strategy
- Analysis of the current classic soul music market and audience demographics.
- WordPress installation and configuration optimized for music promotion.
- Social media strategy development to increase fan engagement.
- Branding survey to align with both The Delfonics’ classic image and the new Experience’s unique identity.
The Solution
- Responsive website design capturing the essence of The Delfonics’ classic style
- Full color designs and engaging copy highlighting the group’s history and current performances
- WordPress implementation with custom event calendar integration
- Search engine optimization focused on classic soul music and The Delfonics’ legacy
- Media gallery featuring high-quality performance videos and photos
- Integration with music streaming platforms for easy access to The Delfonics’ catalogue
