The Client
Family Inc. is a Los Angeles-based nonprofit 501(c)(3). Their organization provides education programs for at-risk students in historically disadvantaged areas. Today, they’re currently providing their flagship program “See A Man Be A Man” (SAMBAM) for the Los Angeles independent School District’s (LAUSD) charter partner Green Dot Public Schools. To grow, Famli Inc. decided it was time to begin marketing the SAMBAM program to other school districts, and municipalities.
The goal was to generate a sales and marketing document outlining the organization’s program, and appeal to decision makers who may want to hire Famli Inc. in the near future.
An effective pitch deck is 10-11 slides, telling a compelling story, leading to your product or service being the logical conclusion of whatever problem you identify
Project Challenge
Rather than creating a brochure the organization decided to develop an 11 page pitch deck. This would include full color designs, a custom photo shoot, and a historical analysis of the organization’s impact in the south Los Angeles community. The deliverable would be one PDF that would be easy to email to potential clients and organizational allies.
Discovery & Strategy
Discovery began with a deep dive into Famli Inc.’s strategic plan, which includes the organization’s history, it’s current budget, along with it’s services and staffing requirements. These items were distilled into an accompanying script used to direct targeted sales conversations. The goal is to highlight the client’s previous experience in gang intervention training and facilitating young adults as they transition out of high school.
The Solution
The deck was created with an eye towards simplicity and a clear narrative, where Famli’s program (service) is the logical conclusion of common problem that many impoverished communities face. As all good marketing materials do, the pitch deck concludes with a compelling call to action.
