The Client
Flash Data Transfer is a new company developing software that works as a TCP/IP network tool. This software is being developed as a new hardware networking solution, and requires a new website and collateral upon its launch.
Simplicity is key. Too many images and too much text, for example, can create confusion or take focus away from high priority topics or offerings. Use text and visual elements to highlight what matters most to your customers
Discovery & Strategy
- Sidian hosted a series of interviews with company principles and developers to learn more about the product and it’s intended lifecycle.
- Researched company’s customers, to learn what matters to them most
- Beyond the base functionality of the solution, as new features are released a subsequent one-sheet PDF will be written to highlight that feature.
The Solution
- Developed a new sales deck
- Designed layouts for product one-sheets
- Implemented blog page on Flashdatatransfer.com website
