The Client
Family Inc. is a Los Angeles-based nonprofit 501(c)(3) which provides social justice programs covering arts and education within Southern California. In the interest of growth, it has become important for the organization to publish a bi-monthly email newsletter. This is intended to increase visibility of the organization, and help better inform it’s volunteers and donors.
Project Challenge
With a limited staff family needed to develop a publishing schedule gathering notes for relevant sections and post that can appear in the newsletter as individual posts.
A well planned newsletter can be a huge benefit for an organization. It can help volunteers and donors stay informed, plus drive more traffic to your website.
Discovery & Strategy
Sidian Agency decided to use Mailchimp as the publishing platform and started to configure the family account in addition we developed a system of organization wide reporting of highlights within the group and messaging intended to be repeatable overtime that includes:
- Reminders to share the newsletter over social media
- Appeals for new donors and volunteers, plus event notifications.
- Mailchimp as a platform which has a wide range of capabilities and features.
The Solution
- Full color layouts and designs for Mailchimp Newsletter (Emphasis on mobile design)
- Integration of “Donate” and social media buttons
- Performance training with organization, to understand key metrics by location, click through and open rate.
