The Client
- A food processing and packaging corporation that at that time had no online consumer presence.
- Goal was to develop a broad platform for consumers to find the latest product coupons as well as recommended recipes for their products.
- Each month EatSmart developed a new retail campaign to drive consumers from social media posts directly to their website and to local stores that sell their products and coupons.
Project Challenge
- Under the direction of Hathway Inc., to the plan was to design a new website that is easy to update for each monthly campaign including a database for store search recipes and coupons.
Our goal was to create a new website with an attractive design, clear navigation, and detailed case studies.
Discovery & Strategy
- Competitive analysis
- Review similar websites
- Technology review to deliver target content
The Solution
- UI/UX Consulting
- Custom wireframes and full color designs
