The Client
Heart of Justice is an American social justice company, structured as a for-profit social enterprise. Their purpose is to provide and teach mitigation for criminal cases. Mitigation is the evidence for attorneys to use during the pleas or punishment phase of a case, exposing the real why behind the crime. They do this by marketing directly to criminal defense attorneys, mainly in the southern states of Texas, Louisiana, and the other Gulf Coast states.
Project Challenge
- New site design and layout
- Upgrade from Squarespace 7.0 to 7.1
- Needed to validate their work by gathering customer testimonials
- Broadcast an RSS feed of new articles, podcast interviews, and television appearances advocating for their service
Our goal was to create a new website with an attractive design, clear navigation, and detailed case studies.
Discovery & Strategy
- Researched best practices for upgrading from Squarespace 7.0 to 7.1.
- Researched best practices for Squarespace SEO
- Competitive analysis with other legal service websites
The Solution
- Custom wireframes and full color designs
- Design implementation in Squarespace 7.1
- Branding exercise, reformatted logo and logotype for web presentation
We found upgrading to Squarespace 7.1 to be an ideal choice, allowing us to develop in a user-friendly Content Management System (CMS), with speedy hosting, and a RSS feed for evergreen blog content.
