The Client
- Software company that is selling a new product/launch into the marketplace.
- B2B Product sold as as software and hardware solution.
- Goal is to attract interest by companies that want to optimize their networks by creating a special high speed lane for any type of web traffic.
- Ideal customers are data centers, data storage companies, and high traffic networks.
Project Challenge
- New website that required branding and customer capture.
- The need for clear demonstration of product viability through testimonials, videos and one sheets.
Discovery & Strategy
- Competitive analysis reviewing Flash Data Transfer’s near term market potential.
- WordPress installation and configuration.
- New product video vendor review.
- Branding survey, and initial logotype design.
The Solution
- New logo and logotype
- Full color designs and copy
- WordPress implementation
- Search engine optimization
- Finalized new product video for home page
